Storyboard Blog

This is the storyboard for my video commercial. The commercial will be advertising Pepperidge Farms Raisin Bread to the average consumer. The commercial will be done with three or four actors and be roughly thirty seconds. This storyboard splits the basic plot of the commercial into six comic-like panels.

For the first scene of the storyboard the commercial is set inside a house. The mother is making raisin bread sandwiches for her family to enjoy. Here we see the raisin bread alongside some other ingredients being put together.

In the second scene the sandwich is complete. The camera will focus on the sandwich from different angles showing off how tasty it looks. This is done to show the consumer that this product is superior to its competitors and normal bread.

In the third scene the sandwich is being brought to the family for eating. The family is happy but not overjoyed like they will be when they react to the sandwich. When the mother calls them saying that its lunchtime they prepare to eat.

In scene four the family receives the sandwiches and they immediately perk up. They begin to eat the raisin bread and they enjoy it very much. The sandwiches are then enjoyed by everyone.

In scene five it zooms up on one of the actors and they talk a little on why Pepperidge Farms brand raisin bread is their favorite and how it makes the sandwiches way better than normal bread. Once again the camera focuses on a slice of raisin bread to make the consumer crave the product. 

In scene six the product is shown in its packaging so that people can recognize the labels. The slogan "Its the best thing sense sliced bread" is said to make the commercial more memorable. This is the end of the commercial, and after this consumers will buy lots of Pepperidge farms raisin bread.